Event and Activation Management
It is the process of planning, executing and evaluating an event or activation. This process consists of several stages and requires a strategic approach in order to achieve a successful event or activation.
Launch Organizations
These are events organized to promote a new product, service or brand. These events aim to reach potential customers, media members and other stakeholders. They include a variety of promotional materials, presentations and experiences.
B2B Events
Business-to-business (B2B) events are organized to enable businesses to communicate with each other, discuss business opportunities, and expand their business networks. They include events such as conferences, seminars, and trade fairs.
Consumer Experience Activations
These are events organized by brands to have consumers experience their products or services. These types of events aim to increase consumers' interaction with the brand and positively affect their perception of the product.
Sponsorships and Collaborations
It is the support or collaboration of brands or organizations on an event or project. Sponsorship is usually carried out with financial support, while collaborations refer to forming partnerships on larger projects. Such agreements are aimed at providing mutual benefits for both the sponsor and the event organizer.